New Orleans-based juice franchise, Main Squeeze Juice Co., has acquired the Tennessee-based I Love Juice Bar located at 109 Old Camp Road in the Ambassador Town Center(Costco Development).
As of December 24th, I Love Juice Bar closed their doors to start renovations and rebranding efforts.
We announced the coming of the I Love Juice Bar to Lafayette back in September 2016. https://developinglafayette.com/wp/new-i-love-juice-bar-coming-to-lafayette/.
According to Restaurantdive.com, Main Squeeze Juice Co., which is one of Conscious Capital Growth’s portfolio brands, acquired Tennessee-based I Love Juice Bar back in March of 2023.
One thing is for certain, I personally love the name Main Squeeze better than I Love Juice Bar(Olive Juice Bar).
Images sourced: simpletexting.com.
A post on the local franchise’s IG account states, “While we’re evolving our look, our dedication to providing you with the juiciest, healthiest, options remains unchanged. The post continues stating, “Under our new brand, Main Squeeze Juice Co. will continue to be your go-to spot for vibrant, nutritious choices.”
The integration of the 20-plus-unit chain and some popular menu items will be done under the Main Squeeze brand. This acquisition will almost double Main Squeeze’s current store count of 28 units, located in Louisiana, Missouri, Texas, Florida, and Mississippi. I Love Juice Bar’s locations are mainly in Texas and Tennessee.
“Unwrapping Jan 15”
The “unwrapping” of the new rebrand to Main Squeeze Juice Co. from I Love Juice Bar is set to happen on January 15th, which is MLK Day.
For more information, visit the local IG account at https://www.instagram.com/mainsqueezelafayette?igsh=NnJ6cTVzOGpiNTl3. Or visit the company’s website at mainsqueezejuiceco.com.
Located next to the former 337 Nutrition, now Southern Nutrition.
