Insomnia Cookies is planning a new downtown Lafayette location at 505 Jefferson Street. The popular cookies shop will be situated between Hub City Cycles and Teche Drugs Pharmacy, two doors down from Cocodrie Collective, in the former DBR space.
Known for its warm, made-to-order cookies and late-night service model, Insomnia Cookies typically offers a menu of classic and deluxe cookies, cookie cakes, brownies, ice cream, and wishes. The new Lafayette store follows the brand’s existing Louisiana footprint, which already includes locations in Lake Charles, Baton Rouge, and New Orleans.
Insomnia Cookies app screenshot
Founded in 2003 by Seth Berkowitz, Insomnia Cookies began in a college dorm room with a simple idea: deliver warm, fresh cookies late at night. Frustrated by limited after-hours food options, Berkowitz launched the concept for fellow night owls, growing it into a nationally recognized brand built around late-night sweets and delivery.
Insomnia Cookies locations operate late into the night—often until around 1 a.m.—and are strategically positioned in high-traffic areas such as downtown districts and near college campuses where late-night restaurants and bars already draw steady foot traffic. The Jefferson Street site aligns with that approach, placing the concept within Lafayette’s longtime active downtown nightlife scene. If you’re not the nightlife type of person, but tend to be a night owl at home, you can always get your cookies delivered.
Storefront Photo sourced: courierpress.com
Two public records reference Insomnia Cookies by name, including permits filed for renovations and signage at the site. Those filings appear to still be in the early review stages but are expected to move forward in the coming weeks. Renovation and interior build-out details have not yet been fully finalized.
There’s no tentative opening date to mention. However, with the small space, the buildout should only take about 2-4 months once construction begins.
For more information about Insomnia Cookies, visit https://insomniacookies.com.
This is a Ai-generated visual of what the Lafayette storefront could look like
